Hugo Boss Orange

set design, illustration, fashion

The 2009 Hugo Boss Orange Spring/Summer collection for men and women was presented in Florence, Italy.

The organization of the prestigious event was trusted to Villa Eugénie.
The fashion event took place in a Tuscan villa located just minutes from the city centre. Surrounded by an old olive grove and meter-high Cypress trees, the location was subjected to a mixture of styles typical for BOSS Orange, transforming it into an interpretation of an African midsummer night’s dream.

 

Toykyo was responsible for the catwalk graphics and dancefloor design.
Staying true to the collection’s inspiration, we designed numerous patterns and illustrations in which African elements played a significant role.

PHOTO CREDIT

by2
Photographers

PHOTO CREDIT

by2
Photographers

PHOTO CREDIT

by2
Photographers

PHOTO CREDIT

by2
Photographers

PHOTO CREDIT

by2
Photographers

PHOTO CREDIT

by2
Photographers

PHOTO CREDIT

by2
Photographers