ADIDAS Y-3 SS 2015

set design, fashion

For the presentation of the Adidas Y-3 Spring/Summer 2015 collection by Yohji Yamamoto during Paris Men's Fashion Week, Villa Eugénie commissioned Toykyo to add a distinctive graphic touch to the catwalk installation. Based on the concept and moodboard by Villa Eugénie we designed a series of posters in the theme of the collection, an energetic fusion of surf and punk. Armed with piles of xeroxed posters, spraycans, paintrollers and silkscreens, the venue was transformed to a seaside surf shack serving as a powerful ode to a pioneering surfer spirit.

PHOTO CREDIT

MATHIEU
RIDELLE

www.mathieuridelle.com

PHOTO CREDIT

MATHIEU
RIDELLE

www.mathieuridelle.com

PHOTO CREDIT

FREDERIK
VERCRUYSSE

www.frederikvercruysse.com

PHOTO CREDIT

MATHIEU
RIDELLE

www.mathieuridelle.com

PHOTO CREDIT

MATHIEU
RIDELLE

www.mathieuridelle.com

PHOTO CREDIT

MATHIEU
RIDELLE

www.mathieuridelle.com

PHOTO CREDIT

MATHIEU
RIDELLE

www.mathieuridelle.com

PHOTO CREDIT

FREDERIK
VERCRUYSSE

www.frederikvercruysse.com