De Koninck beers have been brewed in the heart of Antwerp at the Antwerp City Brewery since 1833.
The brewery was recently revamped and the new interactive De Koninck Brewery Tour now offers a complete immersive experience that allows visitors to enter the world of De Koninck. Beer is still brewed on site and the tour offers the exceptional opportunity of walking through an active brewery.
We were trusted to add a distinctive graphic touch to the renewed brewery and provide the wayfinding and signage design for the De Koninck Brewery Tour. Iconic hand-shaped arrows, beer bottles and De Koninck glasses guide the visitors through ten interactive rooms. The graphics reference the rich history of the beer and it's unique bond with the city while firmly anchoring the brewery in the present with a keen eye to it's bright and exciting future.