Art direction, graphic design, photography and animation for the Nike x Parra Collaboration Campaign.
With this second collaboration, Nike and Parra reignite a true sneaker culture partnership, celebrating the 30th anniversary of the AM1, whilst paying homage to the artist's artistic roots.
The bright colour scheme is unmistakably tied to Parra's signature artistic style. The palette is a testament to the strong and extensive relationship between Nike and Parra, furthered by the addition of a Nike tracksuit to add to the collection. With flawless execution, saturated graphics and premium materials, the two visual icons once again solidify their respect for each other in one colourful and eclectic collab.
An exclusive launch event was held in the pup-up shop of Patta, Amsterdam's legendary sneaker store. Toykyo was in charge of the full direction and interior design.