Japanse Tuin Hasselt asked us to do a rebranding with their iconic emblem they've been using since their opening in 1992.
Respecting its serene culture we used Japanese minimalism as a starting point for the logo, Japanese rice paper for the formal language and the seasonal color cyle of the garden as an inspiration for a changing color palette. A flexible, playful and recognizable visual identity was born.
Japanse Tuin Hasselt
![TOYKYO Branding, visual identity and print for Japanse Tuin Hasselt TOYKYO Branding, visual identity and print for Japanse Tuin Hasselt](/src/Frontend/Files/cases/500x/japanse-tuin-hasselt_1504599241.jpg)
![TOYKYO Branding, visual identity and print for Japanse Tuin Hasselt TOYKYO Branding, visual identity and print for Japanse Tuin Hasselt](/src/Frontend/Files/cases/500x/japanse-tuin-hasselt_1504608107.jpg)
![TOYKYO Branding, visual identity and print for Japanse Tuin Hasselt TOYKYO Branding, visual identity and print for Japanse Tuin Hasselt](/src/Frontend/Files/cases/500x/japanse-tuin-hasselt_1504609171.jpg)
![TOYKYO Branding, visual identity and print for Japanse Tuin Hasselt TOYKYO Branding, visual identity and print for Japanse Tuin Hasselt](/src/Frontend/Files/cases/500x/japanse-tuin-hasselt_1504609124.jpg)
![TOYKYO Branding, visual identity and print for Japanse Tuin Hasselt TOYKYO Branding, visual identity and print for Japanse Tuin Hasselt](/src/Frontend/Files/cases/500x/japanse-tuin-hasselt_1504608482.jpg)