IxX Pharma is a Belgian pharmaceutical company that conducts research into and develops hi-tech and high-dose food supplements. The company considers itself an advocate fot the art of natural healthcare.
For the promotion of their products, the company refrains from spending enormous budgets on widely spread commercial campaigns. Instead, they choose to represent their natural products through tasteful artistic images.
This alternative advertising strategy is entrusted tot the photographer duo Studio Edelweiss who specialise in people photography and complex theatrical scenes. Their images have the quality of transcending commercial photography and venture into the realm of art.
For this client Studio Edelweiss decided to join forces with Toykyo to add an extra illustrative dimension to the image. We are known for our use of 'tactile design'; using materials such as cardboard and paper to construct intrical settings that highlight the surreal character of the image.