Gelukkig Gescheiden

2024

Tag

Visual identity created for the Flemish television programme Gelukkig Gescheiden, a show that offers a fresh perspective on modern families. Exes team up with their new partners in a light-hearted quiz to win a dream holiday with their children, celebrating the idea that while relationships may end, families continue.

Love evolves. Families continue.

The visual identity strikes a warm and optimistic tone, setting the stage for the programme's positive outlook through a surprisingly cheerful approach to the subject of separation. Rather than focusing on what has been lost, the show celebrates what remains. Connection, shared memories, and co-parenting take center stage.

A Language of Love

Inspired by traditional wedding iconography, the identity reimagines familiar symbols through a playful and contemporary lens. Wedding rings, hearts, cakes, homes, and family portraits form a recognizable visual language that celebrates the many stages of relationships. Combined with bold typography and a romantic color palette, the system creates an identity that balances warmth, optimism, and entertainment.

Goodbye partners.  Forever parents.

Identity in Play

The visual identity extends seamlessly into the set design, where the graphic language becomes part of the game itself. The custom icon system is integrated into the scoring mechanics, transforming familiar symbols into functional game elements rather than decorative assets.

From broadcast graphics and motion design to the studio environment, every touchpoint reinforces the programme's optimistic identity.

The result is a cohesive identity that seamlessly connects broadcast graphics, set design, and gameplay into a single recognizable experience.