WE ARE TOYKYO.
WE COME IN PEACE

tvl

2025

Animation

Graphic Design

Identity

TV Limburg is the voice of Belgium’s greenest province — a window where the stories of Limburg come to life. From quiet village squares to bustling city streets, it captures the rhythm of everyday people, local heroes, sports, culture and tradition. Broadcasting from Hasselt, TVL connects neighbours, celebrates community, and keeps the heartbeat of Limburg warm, curious and proudly local.

We aimed for a much needed, fresh, contemporary rebranding that perfectly reflects the spirit of the region. The new identity radiates Limburg friendliness and approachability — a warm, genuine tone that immediately resonates with its audience. At the same time, the renewed brand introduces a modern and dynamic character, with a strong focus on fluid motion that symbolizes connection, energy, and progress.
This rebranding transforms TVL into more than just a regional broadcaster: it becomes a brand that lives, breathes, and moves with the rhythm of Limburg.