WE ARE TOYKYO.
WE COME IN PEACE

PKP25

2025

Identity

Animation

Music

As Pukkelpop’s graphic partner since 2020, we were once again entrusted with redefining the festival’s visual identity. For 2025, we developed a bold digital interpretation of underground aesthetics, a collision of raw rebellion and high-energy pop.

Rooted in counterculture, designed for today

Pukkelpop has always occupied a distinct place in the festival landscape: independent in spirit, outspoken in character and unafraid to challenge convention. That attitude formed the foundation of this year’s design direction. Drawing from classic counterculture references, we translated analogue rebellion into a contemporary visual system designed for today’s screens.

A collision of colour, chaos and clarity

A burst of texture and attitude

Loud, layered, and built to disrupt

The 2025 edition acts as a culmination of the graphic groundwork laid in previous years. Past visual codes collide and erupt, forming a concentrated burst of colour, texture, and attitude. Neon gradients meet pixelated textures. Glitch distortions disrupt clean compositions. Layered collages create rhythm and tension. The result is a graphic language that feels loud, free, and unapologetic—expressive enough to capture the festival's energy while remaining instantly recognisable across every application.

Designed for flexibility and impact

We delivered a complete identity system, from logo lockups and typography to campaign visuals, social templates and motion design. Designed for flexibility and impact, the Pukkelpop 2025 identity moves seamlessly between digital and physical environments while staying true to the spirit that has defined Pukkelpop for decades.